Wow Natural Confectionery logo and bag range
ow Natural Confectionery sample range
WOW pack illustration of truck and lollies
WOW Sugar free pack close-up

WOW Confectionery

Rebrand and repackage WOW confectionery to bring different brand ranges under the one brand, relaunching WOW as an all natural, fun brand offering a traditional, reduced sugar and sugar free range of products.
Consistent background and design structure were used to create greater brand presence and recognition instore. Sub-branding, illustration and typestyles reflect the different product offerings.

Prydes Confectionery